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The purpose of this paper is to explore the importance of cross‐communal cooperation and its contribution to peacebuilding and reconciliation in Northern Ireland through the opinions of 752 respondents.

A multivariate analysis of the respondents' opinions was gathered through a Public Opinion Survey (MBU 2006), which addresses the issue of physical separation of the Catholic and Protestant communities in the context of the Northern Ireland peace process.

Findings indicate that religion is a key variable in any discussion of the sustainability of the Northern Ireland peace process in relation to cross‐community initiatives, social and economic integration as well as existing divisions between both communities. Moreover, professional and skilled worker respondents disagreed that the impacts of physical separation between both communities supports the peace process. Catholic Nationalists and respondents from Belfast city and the Western region of Northern Ireland were less likely to perceive the physical separation of both communities as negatively impacting the peace process.

The implication for practice necessitates that the liberal peacebuilding model includes hybrid approaches to harness external economic aid in post‐accord societies that are inclusive of local people, ideas and concerns.

The value of the paper to practitioners and policymakers is that the research on the impact of external economic aid on cross community conflict must include the triangulation of both qualitative and quantitative methods to fully grasp its complexity.

This study aims to examine the effect of e-customer relationship management (e-CRM) on customer e-loyalty through e-service quality and e-satisfaction. This study also examines how customers’ e-loyalty affects their willingness to recommend a banking service.

A total of 372 private bank customers from Chattogram, the second largest and only port city of Bangladesh, were chosen using a convenience sampling technique. Structured equation modelling was used to analyse the data.

E-CRM positively impacts e-service quality, customer e-satisfaction and customer e-loyalty. The association between e-CRM and customer e-loyalty is sequentially mediated by e-service quality and e-satisfaction. E-loyalty has a significant influence on willingness to recommend a banking service.

The findings will help Bangladeshi banks boost the number of prospective customers implementing e-CRM. In addition, mediators between e-CRM and e-loyalty provides managers a new insight on willingness to recommend a banking service.

The sequential mediation effect of e-service quality and customer e-satisfaction on the connection between e-CRM and e-loyalty represents the unique contribution and enriches the present e-CRM literature, particularly in the Bangladeshi private banking sector.